SOCIAL RESEARCH THE BASICS (H/C)

'SOCIAL RESEARCH THE BASICS IS A COMPREHENSIVE YET ACCESSIBLE INTRODUCTION TO SOCIAL RESEARCH. IT SUCCEEDS IN BRIDGING THE GAP BETWEEN QUALITATIVE AND QUANTITATIVE APPROACHES, AND LINKS IMPORTANT NORMATIVE QUESTIONS TO EMPIRICAL METHODS DESIGNED TO FIND ANSWERS. THIS IS A POWERFUL TOOL FOR STUDENTS' - TODD DONOVAN, WESTERN WASHINGTON UNIVERSITY, CO-AUTHOR OF "THE ELEMENTS OF SOCIAL SCIENTIFIC THINKING" (8TH EDITION). 'THIS IS A VALUABLE ADDITION TO THE SOCIAL RESEARCH LITERATURE BECAUSE IT PROVIDES PRACTICAL AND DETAILED SUPPORT TO UNDERGRADUATES WHO ARE CONDUCTING RESEARCH FOR THE FIRST TIME' - TIM MAY, UNIVERSITY OF SALFORD. 'PURPOSE AND TECHNIQUE COMBINE IN A CLEAR, THOROUGH AND COMPREHENSIVE STEP-BY-STEP INTRODUCTION TO THE NVIVO QUALITATIVE SOFTWARE' - LYN RICHARDS, QUALITATIVE SOLUTIONS AND RESEARCH PTY LTD, AUSTRALIA.FOR THOSE WHO WISH TO LEARN ABOUT OR CARRY OUT THEIR OWN SOCIAL RESEARCH PROJECTS, MATTHEW DAVID AND CAROLE D. SUTTON'S EXCELLENT BOOK PROVIDES THE ANSWER - A PRAC