BRAND SENSE BUILD POWERFUL BRANDS THROUGH TOUCH TASTE SMELL SIGHT AND SOUND (H/C)

INTERNATIONAL BUSINESS LEGEND MARTIN LINDSTROM REVEALS WHAT THE WORLD'S MOST SUCCESSFUL BRANDING COMPANIES DO DIFFERENTLY - INTEGRATING TOUCH, TASTE, SMELL, SIGHT, AND SOUND - WITH STARTLING AND MEASURABLE RESULTS. BASED ON THE LARGEST STUDY EVER CONDUCTED ON HOW OUR FIVE SENSES AFFECT THE CREATION OF BRANDS, BRAND SENSE EXPLAINS MARTIN LINDSTROM'S INNOVATIVE SIX-STEP PROGRAM FOR BRINGING BRAND BUILDING INTO THE TWENTY-FIRST CENTURY. DRAWING ON COUNTLESS EXAMPLES OF BOTH PRODUCT CREATION AND RETAIL EXPERIENCE, LINDSTROM SHOWS HOW TO ESTABLISH A MARKETING APPROACH THAT APPEALS TO ALL THE SENSES, NOT SIMPLY THE CONVENTIONAL RELIANCE ON SIGHT AND SOUND. RESEARCH SHOWS THAT A FULL 75 PERCENT OF OUR EMOTIONS ARE IN FACT GENERATED BY WHAT WE SMELL, AND THE AUTHOR EXPLAINS HOW TO CAPITALIZE ON THAT INSIGHT. INCLUDED ARE INNOVATIVE TOOLS FOR EVALUATING A BRAND'S PLACE ON THE SENSORY SCALE, ANALYZING ITS FUTURE SENSORY POTENTIAL, AND ENHANCING ITS APPEAL TO REACH THE BROADEST BASE OF CONSUMERS.