SUPPLY CHAIN MANAGEMENT AN INTRO TO LOGISTICS

THIS IS AN ESSENTIAL INTRODUCTION TO THE CRUCIAL ASPECTS OF LOGISTICS AND SUPPLY CHAIN MANAGEMENT, SUPPORTED BY EXPERTLY WRITTEN CASE-STUDIES AND A PRACTICAL OUTLOOK. IT IS AN INTRODUCTORY TEXT THAT ASSUMES NO PRIOR KNOWLEDGE OF LOGISTICS. IT CAN BE USED BY MANY TYPES OF STUDENT, OR PEOPLE STUDYING BY THEMSELVES. IT TAKES A BROAD VIEW, COVERING ALL TYPES OF ORGANIZATION. IT SETS LOGISTICS WITHIN ITS STRATEGIC CONTEXT. IT ADOPTS A PRACTICAL, STRAIGHTFORWARD AND LOGICAL APPROACH. IT ILLUSTRATES PRINCIPLES WITH EXAMPLES DRAWN FROM INTERNATIONAL ORGANISATIONS. IT EMPLOYS WELL-DEVELOPED PEDAGOGY. IT IS CLEARLY WRITTEN, PRESENTING IDEAS IN AN INFORMATIVE AND EASY STYLE. IT OFFERS ANCILLARY RESOURCES THROUGH THE COMPANION WEBSITE, NEW FOR THE SECOND EDITION.IT IS A BROAD GENERAL INTRODUCTION TO ALL ESSENTIAL ASPECTS OF LOGISTICS AND SUPPLY CHAIN MANAGEMENT, SET WITHIN THE WIDER BUSINESS CONTEXT. THE BOOK USES WELL-DEVELOPED PEDAGOGY AND NUMEROUS CASE STUDIES, GUIDING THE READER THROUGH THE SU