RESEARCH METHODS FOR SOCIAL PSYCHOLOGY (H/C)

RESEARCH METHODS FOR SOCIAL PSYCHOLOGY TEACHES STUDENTS TO THINK LIKE AN EXPERIMENTAL SOCIAL PSYCHOLOGIST. STRIKING A BALANCE BETWEEN THEORETICAL SOPHISTICATION AND HANDS-ON ACTIVITIES AND EXERCISES, THIS ENGAGING TEXT OFFERS A FRIENDLY APPROACH TO METHODOLOGY AND A SUCCESSFUL MEANS OF MOTIVATING STUDENTS TO DESIGN AND EXECUTE THEIR OWN SOCIAL PSYCHOLOGICAL RESEARCH. * ACTIVE LEARNING ACTIVITIES ON SOCIAL PSYCHOLOGY IN EACH CHAPTER, AS WELL AS THOUGHT EXERCISES AT THE END OF EACH CHAPTER* GUIDANCE ON DEVELOPING SOCIAL PSYCHOLOGY RESEARCH TOPICS, ADVICE ON ETHICS REVIEWS OF RESEARCH PROJECTS, INSTRUCTIONS ON HOW TO DESIGN INDEPENDENT AND DEPENDENT VARIABLES, AND ASSISTANCE WITH PERFORMING A POST-EXPERIMENTAL INTERVIEWS WITH PARTICIPANTS* A STAND ALONE CHAPTER ON BASIC DATA ANALYSIS, IN ADDITION TO DIRECTIONS FOR PUTTING STATISTICAL RESULTS INTO WORDS* GUIDANCE ON WRITING APA-STYLE SUMMARIES OF SOCIAL PSYCHOLOGY EXPERIMENTS, AS WELL AS GIVING ORAL AND POSTER PRESENTATIONS; INCLUDES A SAM