BRAND MANAGEMENT

THE FIRST OF ITS KIND IN SOUTH AFRICA, BRAND MANAGEMENT CONSTITUTES AN INVALUABLE TOOL TO THE GROWING NUMBER OF ACADEMIC INSTITUTIONS NOW OFFERING THIS EXCITING SUBJECT. MAKING USE OF BOTH LOCAL AND INTERNATIONAL EXAMPLES AND CASES, THE SUBJECT IS APPROACHED FROM A HOLISTIC, YET APPLIED PERSPECTIVE. WRITTEN IN AN ACCESSIBLE STYLE, THIS BOOK ASSISTS BOTH STUDENTS AND PRACTITIONERS TO DEVELOP THE ABILITY TO MANAGE BRANDS FROM THE OUTSET TO THE ULTIMATE OUTCOME.